Top performers include watches from the Daytona, Submariner, and GMT-Master II collections, which have more than doubled in value in some cases. Over the last two years, virtually every model in the current catalog has increased in value. This means that Rolex watches are very likely to appreciate and can, therefore, make for profitable investments. However, high demand coupled with limited availability leads to one thing: ever-increasing prices. Prestige, excellent quality, and timeless designs are all synonymous with Rolex, and demand for timepieces produced by the Swiss giant has been reaching new heights as a result. The GMT-Master was just as influential, radicalizing GMT watches with its two-tone 24-hour ring. Take for example the Rolex Submariner although it was by no means the first of its kind, this model is deemed the quintessential diving watch. Rolex's models are iconic in the watch industry, often serving as the blueprint for entire watch categories. Many consider Rolex to be the epitome of luxury watches, and not without reason.
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